Company Overview
Established in 1990 to bring together all those involved in the local tourism industry, Lincolnshire Tourism became a company limited by guarantee on 1st August 1998.
As a DMP (Destination Management Partnership) our role is to encourage tourism growth through the promotion of Lincolnshire as a visitor destination and our membership is fundamental to successfully achieving that goal.
Current members include Lincolnshire’s local authorities and over 250 private sector members while we also work closely with national and regional tourism organisations VisitBritain, East Midlands Tourism (EMT) and East Midlands Development Agency (emda).
For more details of all of our partners, please see our Partner section.
Lincolnshire Tourism is in contact with over 3,000 businesses that comprise the industry, of which around 650 take advantage of our services and projects.
Our funding for core activities comes from local authorities, primarily Lincolnshire County Council, but most income is 'earned' through joint schemes, grant aid, EU programmes, advertising and other commercial revenue.
Income is invested in the development and promotion of a portfolio of tourism products based on the strengths of the county and demands of the market place.
Reflecting our four key roles (Leading and Co-ordinating the sector; Marketing - Attracting the Visitor; Visitor Services and Business Support), these products and services are all designed to make Lincolnshire even more popular in the marketplace. Increasingly online marketing is playing a major role in giving destinations a cutting edge in a competitive world.
It’s an important way of reaching potential visitors both in the UK and overseas and thanks to a £2 million investment programme, sponsored by Lincolnshire County Council and the European Union, Lincolnshire’s online presence has gone from strength to strength. Visit our online marketing section to view our suite of websites and discover how Lincolnshire markets itself to a growing audience through the internet.
Lincolnshire Tourism recognises that its main strength and resource reside in its staff. Our team has a broad range of skills and expertise geared towards offering our members advice on marketing, media management, growing your business or setting up a new business plus plenty more besides.
- Opportunities
- Membership
- Tourism toolkit
- Advertising
- Awards
- Company focus
- Strategies
- Meetings and events
