B2B
Targeting the travel trade is important for boosting tourism in Lincolnshire and our travel trade team are working hard to promote Lincolnshire to coach operators, tour operators and group organisers. Our aim is raise awareness of Lincolnshire as a new and exciting destination for groups.
What we do
- Update www.visitlincolnshire.com/traveltrade
- Send out regular email updates on events, attractions and special offers
- Work with the travel trade press
- Produce bi-annual newsletter
- Meet with coach operators and tour operators at their offices and do presentations on the county
- Attend exhibitions and conferences
- Organise familiarisation or “taster” trips
- Join relevant organisations including the Group Travel Organisers’ Association and the Coach Tourism Council
- Produce and distribute suggested itineraries and images
- Handle enquiries and make recommendations
We work with hotels, attractions and events and would love to hear from you if you are targeting this market or would like to.
What’s in it for you?
- Another marketing avenue for your businesses
- More visits – in general a “sale” to a member of the trade results in higher volume visits that a “sale” to a holidaymaker
- Repeat visits – a successful visit has the potential to be repeated many times over
- More predictable bookings – a booked coach will turn up whatever the weather on the day and you can plan ahead
- Word of mouth marketing (group organisers and coach operators talk to each other and make recommendations)
If you want to get involved, we can help you understand this market and advise you of the best ways to target it.
Contact the travel trade team on 01522 561675 to discuss further or email groups@lincolnshiretourism.com
- Opportunities
- Membership
- Tourism toolkit
- Advertising
- Awards
- Company focus
- Strategies
- Meetings and events
