Marketing

Domestic

As the Destination Management Partnership for Lincolnshire it is our job to promote and market the county around the UK only.

This is delivered in a range of ways including:

Offline Media promotions and advertising – using national and regional media advertising along with proven lead generation travel publications.
Direct Mail – to our existing database of potential visitors.
Online advertising - using banner advertising and Search Engine Marketing (SEM) to promote Lincolnshire on carefully targeted websites.
E-mail marketing – using regular e-newsletters to keep our potential visitors up to date with events and offers from around the county.
Travel Trade Marketing – selling Lincolnshire to Group Tour Organisers and Travel Trade Operators around the UK.
Public Relations – ensuring that Lincolnshire is constantly promoted to travel writers, journalists and editors around the country.

All of this activity directs potential visitors to our two main resources for further information:

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