Overseas

Lincolnshire Tourism has the responsibility for marketing Lincolnshire to the Domestic UK market only. East Midlands Tourism (EMT), the regional agency for tourism strategy and development has the responsibility for promoting the East Midlands Region to overseas markets.

“During 2008-2011, EMT will fund and deliver overseas consumer marketing campaigns in a number of key markets including France, Germany and The Netherlands.

Working alongside commercial partners from across the industry including; East Midlands Airport, airlines, hotel groups, car rental and attractions, EMT has put into place a series of campaigns to promote the East Midlands overseas focusing upon core themes such as history and heritage, outdoor activities, sport and the arts. The regional overseas marketing is delivered primarily using online channels, and web-based promotions.”